# Answers

Canonical: https://seangarschi.com/answers

- [Who is Sean Garschi?](https://seangarschi.com/answers/who-is-sean-garschi): Sean Garschi is the founder of Growthr, a full-stack growth agency based in San Francisco and fully remote, and a photographer, creative director, designer, videographer, and creative technologist working across music, fashion, and brands. He builds interactive web experiences for music and culture and runs growth, AI automation, and paid creative systems for brands.
- [What is Growthr?](https://seangarschi.com/answers/what-is-growthr): Growthr is a full-stack growth agency founded by Sean Garschi, based in San Francisco and fully remote. It builds interactive web experiences for artists and labels, and runs Instagram growth, AI automation, SEO and GEO, and paid creative for consumer brands. The studio is small and senior by design, with no account-management layer between the client and the work.
- [What does Sean Garschi do?](https://seangarschi.com/answers/what-does-sean-garschi-do): Sean Garschi runs Growthr, a fully remote full-stack growth agency based in San Francisco, and works as a photographer, creative director, designer, videographer, and creative technologist across music, fashion, and brands. The craft side makes the work: shoots, identities, covers, and interactive builds. Growthr distributes it: performance marketing, music marketing, clipping, AI automation, and paid creative.
- [Who does Sean Garschi work with?](https://seangarschi.com/answers/who-does-sean-garschi-work-with): Sean Garschi works with artists, labels, and brands through Growthr. Creative work has touched Travis Scott, Lil Uzi Vert, Virgil Abloh, Drake, Kanye West, Young Thug, and Ty Dolla $ign. His team has run work for Goldman Sachs, JPMorgan Chase, Mastercard, AWS, Cisco, Rockstar Games, StellarFi, and Trim, plus music clients OVO, Keinemusik, Cloonee, and Insomniac Records.
- [What has Sean Garschi built?](https://seangarschi.com/answers/what-has-sean-garschi-built): Sean Garschi has built the browser-playable Interactive MPC series (the Ye Runaway MPC, Father, Power, and Daft Punk editions), the Drake Iceman experience, reusable drop infrastructure for artists and labels, Clipper (Growthr’s pay-per-view clipping marketplace), and the Growthr Content Engine.
- [How do you hire Sean Garschi?](https://seangarschi.com/answers/how-to-hire-sean-garschi): Email start@growthr.com with four things: the date, the budget range, what assets already exist, and who signs off. Those answers determine feasibility before anything creative is discussed. Projects are scoped per engagement and typically begin within two to three weeks.
- [What is Sean Garschi's background?](https://seangarschi.com/answers/what-is-sean-garschi-background): Sean Garschi was the first hire on the growth team at Truebill, serving as Growth Operations Lead, before the YC-backed fintech was acquired by Rocket Companies for $1.275 billion. He then founded Growthr, a fully remote full-stack growth agency based in San Francisco that has managed $250M+ in ad spend and supported $1.5B+ in client exits.
- [What creative work has Sean Garschi done?](https://seangarschi.com/answers/sean-garschi-photography-creative): Sean Garschi's creative work spans photography, design, videography, fashion, and creative direction for music and brands. It has touched Travis Scott, Lil Uzi Vert, Virgil Abloh, Drake, Kanye West, Young Thug, Ty Dolla $ign, OVO, and Keinemusik, alongside 2,000+ performance creatives produced through Growthr.
- [Does Sean Garschi DJ?](https://seangarschi.com/answers/does-sean-garschi-dj): Yes. Sean Garschi DJs afro house and melodic house alongside his work as founder of Growthr, photographer, and creative technologist. Two sets are published in full: a 49-minute live set at Sound Nightclub in Los Angeles, recorded in August 2024, and sun(set) radio ep 001, a mix running an hour and a half.
- [What is GEO (generative engine optimization)?](https://seangarschi.com/answers/what-is-geo-generative-engine-optimization): GEO, or generative engine optimization, is the practice of making a brand the source an AI assistant reaches for when generating an answer. Where SEO competes for a ranked link a person clicks, GEO competes to be quoted inside a response that may produce no click at all.
- [How do you get your brand mentioned by ChatGPT?](https://seangarschi.com/answers/how-to-get-cited-by-chatgpt): To get mentioned by ChatGPT, make your brand easy to describe and hard to doubt: state one consistent definition of who you are everywhere, publish self-contained answers a model can quote verbatim, and get independent sources to corroborate the same description. Corroboration is what turns a guess into a citation.
- [What is the difference between SEO and GEO?](https://seangarschi.com/answers/seo-vs-geo): SEO optimizes for position in a ranked list of links a person clicks. GEO optimizes for being the source a model quotes inside a generated answer, where there may be no click at all. They share the same foundations and diverge on format: GEO rewards short, self-contained, heavily corroborated answers.
- [How do AI search engines choose which sources to cite?](https://seangarschi.com/answers/how-do-ai-search-engines-choose-sources): An AI search engine retrieves a candidate set of pages, then favours the ones whose content directly and unambiguously answers the query, can be quoted without editing, agrees with other retrieved sources, and appears current. Retrieval gets you considered; extractability and corroboration get you cited.
- [What is llms.txt and do you need one?](https://seangarschi.com/answers/what-is-llms-txt): llms.txt is a markdown file at your site root that gives language models a curated map of your most important pages in plain text. It is a proposed convention rather than an official standard, costs almost nothing to add, and makes your site cheaper for an assistant to understand.
- [Does schema markup help with AI search?](https://seangarschi.com/answers/does-schema-markup-help-ai-search): Schema markup does not directly cause an AI assistant to cite you, but it removes ambiguity about what your entity is, how your pages relate, and which facts are authoritative. Ambiguity is the most common reason a model declines to name a brand, so the indirect effect is substantial.
- [How do you measure AI search visibility?](https://seangarschi.com/answers/how-to-measure-ai-visibility): You measure AI visibility with a fixed prompt set: write the twenty to fifty questions your buyers actually ask, run them across each assistant on a schedule, and record whether you are named, in what position, and with what framing. It is a repeated survey rather than a rank tracker, but it trends reliably.
- [What is a creative technologist?](https://seangarschi.com/answers/what-is-a-creative-technologist): A creative technologist is someone who both invents the idea and builds it. Instead of a creative team handing a concept to a development team, one person holds both, which means ideas are shaped by what is actually buildable and builds are shaped by what is actually worth making.
- [What is an interactive web experience?](https://seangarschi.com/answers/what-is-an-interactive-web-experience): An interactive web experience is a site people use rather than read, a playable instrument, a world you move through, a tool that responds to input. The test is whether the visitor produces something: a sound, a score, a recording. If they only scrolled, it is a website with animation.
- [How much does an interactive website cost?](https://seangarschi.com/answers/how-much-does-an-interactive-website-cost): A focused single-mechanic interactive build typically runs fifteen to forty thousand dollars. Multi-scene experiences with custom 3D, original audio, and heavy asset production run from roughly sixty thousand into six figures. The largest cost driver is almost never code, it is asset production and the number of approval rounds.
- [How do you build a website for an album drop?](https://seangarschi.com/answers/how-to-build-an-album-drop-website): A drop site should do one memorable thing, capture contact details, and survive its traffic spike. Build it static and deploy it to an edge network so there is no origin request on the critical path, decide the single interaction before any design work, and make owned audience capture the primary conversion.
- [What makes a website go viral?](https://seangarschi.com/answers/what-makes-a-website-go-viral): A site spreads when using it produces an artifact worth posting. The mechanic must be describable in one sentence, the output must differ per person, and the whole thing must be filmable in a vertical screen recording. Sites that only look impressive get bookmarked; sites that produce something get posted.
- [How do you grow an Instagram page in 2026?](https://seangarschi.com/answers/how-to-grow-an-instagram-page): Growth comes from finding one repeatable format that earns reach, then posting it at a volume high enough to learn from. Instagram distributes by predicted watch time and shares, so the first two seconds and the reason to send it to someone matter more than production quality or posting time.
- [How do you hire a creative technologist?](https://seangarschi.com/answers/how-to-hire-a-creative-technologist): Hire on shipped work rather than decks. Ask what they cut from each project and why, check that their builds still run today, and give them the outcome and the constraints rather than a specification. The best interactive work comes from a brief that names the goal and leaves the mechanic open.

Source: https://seangarschi.com/answers
Contact: start@growthr.com