# Comparisons

Canonical: https://seangarschi.com/compare

- [Clipping vs Paid Social Ads](https://seangarschi.com/compare/clipping-vs-paid-social): Clipping buys short-form reach at an estimated $2-3 CPM by paying hundreds of small creators for verified views, versus $15-30 CPM on standard paid social. Paid social wins on targeting precision and conversion tracking; clipping wins on cost per view, native feel, and volume of creative variation.
- [Creative Technologist vs Creative Agency](https://seangarschi.com/compare/creative-technologist-vs-agency): Hire an independent creative technologist when the project is a single interactive build on a tight timeline and you want direct access to whoever writes the code. Hire an agency when you need multiple workstreams running in parallel, guaranteed continuity, and a procurement process a large organisation can approve.
- [GEO Consultant vs Traditional SEO Agency](https://seangarschi.com/compare/geo-vs-traditional-seo-agency): A traditional SEO agency optimizes for rankings and organic clicks, reporting on keyword positions and sessions. A GEO consultant optimizes for being cited inside AI-generated answers, reporting on mentions across a fixed prompt set. The foundations overlap heavily; the content shape, the entity work, and the measurement do not.
- [In-House Creative Technologist vs Freelance](https://seangarschi.com/compare/in-house-vs-freelance-creative-tech): Hire in-house when interactive builds are continuous and institutional knowledge compounds. Contract per project when builds are tied to release moments a few times a year, because a full-time creative technologist with nothing to build is the most expensive idle resource on a marketing team.

Source: https://seangarschi.com/compare
Contact: start@growthr.com