# Entity SEO

Canonical: https://seangarschi.com/glossary/entity-seo

**Optimizing what a search engine believes you are, not what you rank for.**

Entity SEO is the practice of establishing a clear, consistent, machine-resolvable identity for a person, organization, or product across the web, so that search engines and language models can connect every mention to one unambiguous thing rather than guessing.

In practice it means one description used everywhere, structured data connecting your Person and Organization records, sameAs links to every profile you control, and third-party sources that describe you identically. It moves rankings more than almost anything else in modern search work, and almost nobody does it.

Ambiguity is the failure mode. When a model finds three different descriptions of a brand, it hedges, and hedging is why it names a competitor instead of you.

Source: https://seangarschi.com/glossary/entity-seo
Contact: start@growthr.com