# Performance Creative

Canonical: https://seangarschi.com/glossary/performance-creative

**Advertising built to be tested rather than admired.**

Performance creative is advertising produced specifically for measurement, many distinct concepts shipped quickly, judged on cost per outcome rather than on craft, with winners scaled and rebuilt before fatigue sets in.

It differs from brand creative in cadence and in judgement. The question is not whether it is good, but whether it produced a cheaper outcome than the alternative, and the answer arrives in days.

Source: https://seangarschi.com/glossary/performance-creative
Contact: start@growthr.com