# On Sight

Canonical: https://seangarschi.com/work/on-sight

Client: Kanye West (Ye). Type: Interactive build. Year: 2024. Role: Concept, Interaction design, Engineering. Stack: WebGL, Web Audio API, TypeScript.

On Sight is an interactive release experience built to match the record it came from, immediate, abrasive, and over before you have decided whether you like it, which is precisely why people film it.

A build with no landing state, no explainer, no cookie banner between you and the thing. It starts before you are ready, on purpose.

## The brief

Match the energy of the source material rather than describing it. The record does not ease you in, so the site should not either.

## Decisions

No loading screen with a percentage. Critical assets are small enough to arrive before the first frame, and everything else streams in behind the experience.

One input. The more controls an experience offers, the more it reads as software. One input reads as an instrument.

Sound on by default, with an obvious escape. Muted-by-default is the correct default for the web and the wrong default for a music experience someone tapped deliberately.

Source: https://seangarschi.com/work/on-sight
Contact: start@growthr.com