Writing
Notes from building the thing
Long-form on interactive builds, generative engine optimization, and growth systems. No listicles.
2026-08-12 · 3 min read
The GEO Playbook: Getting Cited by AI Assistants
A step-by-step method for getting named by ChatGPT, Perplexity, and AI Overviews, entity clarity, answer architecture, corroboration, and how to measure any of it.
2026-07-28 · 3 min read
Why Some Interactive Builds Travel and Most Don't
The three conditions every shareable web experience meets: a one-sentence mechanic, a personal artifact, and filmability. Plus the ones that quietly kill a build.
2026-07-14 · 3 min read
Entity SEO for Personal Brands
How to make Google and AI assistants resolve your name to you, the consistency work, the schema, and the third-party sources that actually matter.
2026-06-30 · 2 min read
Engineering a Drop Page That Survives Its Own Announcement
Release sites get their entire lifetime of traffic in ninety minutes. What that constraint changes about hosting, assets, capture, and what you build first.
2026-06-09 · 2 min read
Instagram Is a Format Problem, Not a Content Problem
Why accounts that post daily without a repeatable format learn nothing, and how to find the shape that actually earns reach.
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got something to build?
Interactive builds, growth systems, or getting found by both Google and ChatGPT. Tell me what the moment is and when it lands.