Visibility
SEO and GEO: rank on Google, get cited by AI
Search stopped being ten blue links. Half your future customers will meet you inside an answer they never clicked for. That requires a different build: an entity Google understands, pages that answer questions in quotable blocks, and corroboration on the sources models actually read.
by sean garschi · founder of growthr · ny · la · sf
What is seo & geo consulting?
GEO, generative engine optimization, is the practice of making a brand the source an AI assistant reaches for when it answers a question, using clear entity definitions, quotable answer blocks, structured data, and corroboration across the wider web.
What you get out of it
- Named and recommended inside ChatGPT, Perplexity, and Google AI Overviews
- Multiple pages ranking instead of one homepage doing all the work
- A knowledge graph entity Google resolves without ambiguity
- Content that compounds instead of decaying
What's included
Entity and knowledge graph audit
What Google and the major models currently believe about you, and every place that belief is wrong or missing.
Answer architecture
Question-shaped pages with the answer in the first forty words, marked up so machines can lift it cleanly.
Structured data build
Organization, Person, Service, FAQ, Article, and breadcrumb schema wired to a single consistent entity graph.
Machine-readable surface
llms.txt, clean crawl paths, fast render, and content that survives being stripped to plain text.
Corroboration plan
The off-site sources that make models confident enough to name you: directories, profiles, mentions, and citations.
How it runs
- 01
Baseline
Prompt the major assistants the way your buyers do. Record what they say now.
- 02
Architect
Topic clusters, entity fixes, and the answer pages that will carry the citations.
- 03
Build
Ship the pages and the schema. Speed matters more than volume here.
- 04
Re-prompt
Measure again on the same prompts. Citation share is the scoreboard.
Frequently asked
What is the difference between SEO and GEO?+
SEO optimizes for a ranked list of links a person clicks. GEO optimizes for being the source a model quotes inside a generated answer where there may be no click at all. They overlap in fundamentals, crawlability, clarity, authority, and diverge in format: GEO rewards short, extractable, self-contained answers and heavy corroboration across the wider web.
How do I get my brand mentioned by ChatGPT?+
Three things move it: a clearly defined entity that appears consistently across your site and third-party sources, content that answers real questions in liftable blocks, and enough independent corroboration that a model is confident naming you. Structured data helps machines parse it, but corroboration is what earns the mention.
How long does GEO take to work?+
Faster than classic SEO. Assistant answers can shift in weeks once new pages are crawled and corroborated, where competitive Google rankings still take months.
Can you measure AI visibility?+
Yes. You run a fixed prompt set against each assistant on a schedule and track whether you appear, in what position, and with what framing. It is a survey, not a rank tracker, but it trends reliably.
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