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Systems

AI automation and custom builds

The interesting part of AI is what happens when a workflow that used to eat six hours a week stops existing. I build the unglamorous internal machinery: content pipelines, research agents, reporting that assembles itself.

by sean garschi · founder of growthr · ny · la · sf

What is ai automation & custom builds?

AI automation replaces the repeated manual steps in a marketing or content operation, sourcing, drafting, tagging, routing, reporting, with systems that run without a person babysitting them.

What you get out of it

  • Hours per week returned to the people who do the creative work
  • Output volume that scales without headcount
  • Data that lands in one place instead of six tabs
  • Tools your team actually opens on Monday

What's included

Workflow audit

Every repeated manual step, timed and costed. Most teams are shocked by which one is actually the expensive one.

Agent and pipeline builds

Scoped systems using current models with real evaluation, not a prompt in a spreadsheet.

Internal dashboards

One screen that answers the question you keep asking in Slack.

Handover

Documentation and a loom so the system survives without me.

How it runs

  1. 01

    Map

    Shadow the work. Find the step that costs the most and breaks the most.

  2. 02

    Scope

    Pick the smallest build that removes the most hours.

  3. 03

    Ship

    Working system in production, used by real people, in weeks.

  4. 04

    Tune

    Measure, correct, and expand only where the numbers justify it.

Proof

Artist Drop SystemsMost release sites are rebuilt from scratch every time, which is why they ship late and break under load. Building it once as a system fixes both.The Growthr Content EngineAgencies do not fail at strategy. They fail at the third month, when volume collides with headcount. This is the machine that keeps the volume up.

Frequently asked

What kinds of automation deliver the fastest payback?+

Anything a person does more than twice a week from a template: content repurposing, inbound triage, competitive monitoring, reporting assembly, and asset tagging. These pay back inside a month.

Do I need an in-house engineer to maintain it?+

No. Builds are handed over with documentation and are designed so a non-engineer can run them day to day. Anything requiring engineering supervision gets flagged before it is built.

Which models do you build on?+

Whichever is genuinely best for the job at build time, with the provider abstracted so swapping models later is a config change rather than a rewrite.

Other services

Interactive Web ExperiencesAn interactive web experience is a custom-built site people play with instead of scroll past, a playable instrument, a drop portal, a world you can move through, engineered so that using it produces a screen recording worth posting.SEO & GEO ConsultingGEO, generative engine optimization, is the practice of making a brand the source an AI assistant reaches for when it answers a question, using clear entity definitions, quotable answer blocks, structured data, and corroboration across the wider web.Paid Ads & CreativePerformance creative is advertising built to be tested, many distinct concepts shipped fast, judged on cost per outcome rather than taste, with the winners scaled and rebuilt before they fatigue.Instagram Growth & ManagementInstagram growth is a distribution problem before it is a content problem: a repeatable format, posted at volume, engineered so the first two seconds earn the rest of the watch.Design & BrandingDesign and branding work covering identity systems, album and campaign art direction, and the design language a brand repeats across every surface. Built by the same hands that build the interactive work, so the identity survives contact with real formats.Creative DirectionCreative direction is deciding what the moment is before deciding what the assets are: the concept a release or campaign hangs on, the visual world around it, and the direction of the photographers, designers, and builders who execute it.Photo & VideoPhotography and video work spanning artist and brand shoots, covers, campaign imagery, and short-form video, shot to be used: every frame is composed for the formats it will actually live in, from vertical video to cover art.Music MarketingMusic marketing through Growthr covers the full release cycle: campaign strategy and rollout, tastemaker and influencer seeding at scale, viral content and meme formats, paid amplification, Beatport chart promotion, and the interactive layer. Results across campaigns: 1B+ social views, multiple Beatport #1s, and 100K+ TikTok audio uses.Clipping (Clipper)Clipper is Growthr's clipping marketplace. Brands and labels post a content brief, hundreds of vetted clippers repurpose it into short-form clips across TikTok and Instagram, and clients pay only for verified views, at an estimated $2-3 CPM versus $15-30 for standard paid social.Influencer MarketingInfluencer marketing through Growthr covers creator sourcing, vetting, negotiation, and campaign management end to end, with 40+ brand partnerships managed. It is the curated counterpart to Clipper: fewer, larger creators chosen deliberately, rather than an open pay-per-view marketplace.

got something to build?

Interactive builds, growth systems, or getting found by both Google and ChatGPT. Tell me what the moment is and when it lands.

start a project ↗see the work