Clipper
Clipping, paid by the view
Clipping is the most efficient distribution format in short-form right now: one piece of source content becomes hundreds of clips, posted by people who are paid for the views they actually deliver. Clipper is the marketplace Growthr built to run it, originally for music campaigns, now for brands too.
by sean garschi · founder of growthr · ny · la · sf
What is clipping (clipper)?
Clipper is Growthr's clipping marketplace. Brands and labels post a content brief, hundreds of vetted clippers repurpose it into short-form clips across TikTok and Instagram, and clients pay only for verified views, at an estimated $2-3 CPM versus $15-30 for standard paid social.
What you get out of it
- Hundreds of clips from one piece of source content
- Pay for verified views, not for posting
- $2-3 estimated CPM versus $15-30 on standard paid social
- A real-time dashboard of post-level performance
What's included
Campaign brief
What the clips are for, what counts as on-brand, and what the view target is.
Clipper network
Hundreds of vetted clippers matched to the content and audience.
Verification
Views verified before they are paid for. No screenshots, no trust exercises.
Reporting
Real-time dashboard with post-level performance data.
How it runs
- 01
Brief
Define the content, the rules, and the target.
- 02
Launch
The network picks it up and starts posting.
- 03
Verify
Views are measured and validated continuously.
- 04
Scale
Put more spend behind the formats that are earning.
Frequently asked
How is clipping different from influencer marketing?+
Influencer marketing pays a person for a post regardless of its performance. Clipping pays for verified views after they happen, across hundreds of smaller accounts instead of a few large ones.
What does clipping cost?+
Estimated $2-3 CPM on verified views, versus $15-30 CPM typical of standard paid social.
Where do the clips run?+
TikTok and Instagram primarily, with the network expanding by campaign.
How does Clipper compare to platforms like Clipping.net, Vyro, or Whop clipping programs?+
Clipper is a managed marketplace rather than an open bounty board: clippers are vetted, briefs are enforced, and views are verified before payment. Open programs trade that control for reach; Clipper was built for brands and labels that need brand safety with the same pay-per-view economics.
this service runs through growthr
Clipping (Clipper) is delivered by Growthr, the agency. Campaign details, case studies, and intake live there.