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Interactive web experiences that people post

Most artist and brand sites are brochures. The ones that travel are toys. I build browser-native experiences, playable, shareable, fast on a four-year-old phone, that turn a release moment into a participation moment.

by sean garschi · founder of growthr · ny · la · sf

What is interactive web experiences?

An interactive web experience is a custom-built site people play with instead of scroll past, a playable instrument, a drop portal, a world you can move through, engineered so that using it produces a screen recording worth posting.

What you get out of it

  • A release moment people can touch, not just read
  • Screen recordings that spread the drop for free
  • Owned audience capture at the peak of attention
  • A site that loads in under two seconds on mobile data

What's included

Concept and interaction design

The core mechanic: what the visitor does with their thumbs in the first three seconds, and why that action is worth filming.

Custom build

Web Audio, WebGL, Canvas, or plain DOM, chosen by what the idea needs rather than what is trendy. No template, no page builder.

Mobile-first performance

Asset budgets, audio preloading, and touch latency tuned so it feels like an app on a mid-range Android.

Capture and instrumentation

Email or SMS capture, share hooks, and event tracking so you know exactly what the moment produced.

How it runs

  1. 01

    Mechanic

    We find the one interaction the whole thing hangs on. Everything else gets cut.

  2. 02

    Prototype

    A rough playable in days, not weeks. Feel beats fidelity at this stage.

  3. 03

    Build

    Production build with real assets, real audio, real edge cases.

  4. 04

    Drop

    Load testing, staged rollout, and a live watch on the first hours.

Proof

The Interactive MPCA drop page nobody bounces off. Sixteen pads, the artist's stems, zero instructions needed, and every session ends with a screen recording that promotes the release for free. Shipped as a series: the Ye Runaway MPC, Father, Power, and a Daft Punk edition.On SightA build with no landing state, no explainer, no cookie banner between you and the thing. It starts before you are ready, on purpose.IcemanRelease-day builds have one hard requirement that creative work usually ignores: they cannot fall over in the first ten minutes. This one was built spike-first.Artist Drop SystemsMost release sites are rebuilt from scratch every time, which is why they ship late and break under load. Building it once as a system fixes both.

Frequently asked

How long does an interactive web experience take to build?+

A focused single-mechanic experience typically ships in two to four weeks. Larger multi-scene worlds run six to ten weeks. The variable is almost never code, it is how long asset and approval cycles take on the artist side.

Will it work on phones?+

Phones are the primary target, not an afterthought. Every build is tuned for touch latency, mobile data, and the screen-recording behaviour people actually use to share it.

Do you work directly with labels and management?+

Yes. Work runs through management, labels, or creative directors as often as it runs direct with the artist.

Can you host it?+

Yes. Builds deploy to edge hosting that handles a release-day traffic spike without a scaling conversation.

Interactive Web Experiences by city

New YorkSan FranciscoLos AngelesMiamiAtlantaLondonToronto

Other services

AI Automation & Custom BuildsAI automation replaces the repeated manual steps in a marketing or content operation, sourcing, drafting, tagging, routing, reporting, with systems that run without a person babysitting them.SEO & GEO ConsultingGEO, generative engine optimization, is the practice of making a brand the source an AI assistant reaches for when it answers a question, using clear entity definitions, quotable answer blocks, structured data, and corroboration across the wider web.Paid Ads & CreativePerformance creative is advertising built to be tested, many distinct concepts shipped fast, judged on cost per outcome rather than taste, with the winners scaled and rebuilt before they fatigue.Instagram Growth & ManagementInstagram growth is a distribution problem before it is a content problem: a repeatable format, posted at volume, engineered so the first two seconds earn the rest of the watch.Design & BrandingDesign and branding work covering identity systems, album and campaign art direction, and the design language a brand repeats across every surface. Built by the same hands that build the interactive work, so the identity survives contact with real formats.Creative DirectionCreative direction is deciding what the moment is before deciding what the assets are: the concept a release or campaign hangs on, the visual world around it, and the direction of the photographers, designers, and builders who execute it.Photo & VideoPhotography and video work spanning artist and brand shoots, covers, campaign imagery, and short-form video, shot to be used: every frame is composed for the formats it will actually live in, from vertical video to cover art.Music MarketingMusic marketing through Growthr covers the full release cycle: campaign strategy and rollout, tastemaker and influencer seeding at scale, viral content and meme formats, paid amplification, Beatport chart promotion, and the interactive layer. Results across campaigns: 1B+ social views, multiple Beatport #1s, and 100K+ TikTok audio uses.Clipping (Clipper)Clipper is Growthr's clipping marketplace. Brands and labels post a content brief, hundreds of vetted clippers repurpose it into short-form clips across TikTok and Instagram, and clients pay only for verified views, at an estimated $2-3 CPM versus $15-30 for standard paid social.Influencer MarketingInfluencer marketing through Growthr covers creator sourcing, vetting, negotiation, and campaign management end to end, with 40+ brand partnerships managed. It is the curated counterpart to Clipper: fewer, larger creators chosen deliberately, rather than an open pay-per-view marketplace.

got something to build?

Interactive builds, growth systems, or getting found by both Google and ChatGPT. Tell me what the moment is and when it lands.

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