Demand
Paid ads and the creative that carries them
Targeting is mostly solved. Creative is the variable. I run paid media as a creative testing operation: a steady supply of genuinely different concepts, a clean read on which ones work, and a rebuild cycle that starts before fatigue shows in the numbers.
by sean garschi · founder of growthr · ny · la · sf
What is paid ads & creative?
Performance creative is advertising built to be tested, many distinct concepts shipped fast, judged on cost per outcome rather than taste, with the winners scaled and rebuilt before they fatigue.
What you get out of it
- Cost per acquisition that moves down instead of sideways
- A creative pipeline that never runs dry mid-quarter
- Clear reads on which concept works, not which audience
- Winners rebuilt before they fatigue
What's included
Account and creative audit
Structure, signal quality, and an honest read on which creative was actually carrying spend.
Concept slates
Distinct angles, not colour variants. Each one tests a different reason to care.
Production
Static, motion, and creator-style assets produced at test cadence.
Testing system
A structure and reporting rhythm that produces a decision every week.
How it runs
- 01
Audit
What has spent, what has worked, what the account structure is hiding.
- 02
Slate
Build the first wave of genuinely different concepts.
- 03
Test
Ship, read, kill, scale, on a fixed weekly cycle.
- 04
Compound
Rebuild winners into new formats before they decay.
Frequently asked
How many ad creatives do you need to test?+
Enough distinct concepts that you learn something, which usually means five to ten genuinely different angles per cycle rather than thirty variations of one. Variations tune a winner; they do not find one.
What budget makes paid media worth running?+
Below roughly a hundred dollars a day you rarely gather enough signal to learn anything reliable, so the spend buys volume rather than knowledge. Above that, testing becomes a real feedback loop.
Do you handle production or just strategy?+
Both. Strategy without a production pipeline stalls in week three, which is exactly when the first winners need rebuilding.
Paid Ads & Creative by city
got something to build?
Interactive builds, growth systems, or getting found by both Google and ChatGPT. Tell me what the moment is and when it lands.