Creators

Influencer marketing

The hard part of creator work is not finding creators, it is knowing which ones are real: real audience, real engagement, real fit. Growthr sources, vets, negotiates, and manages the campaign, so the brand only shows up for the creative call.

by sean garschi · founder of growthr · ny · la · sf

What is influencer marketing?

Influencer marketing through Growthr covers creator sourcing, vetting, negotiation, and campaign management end to end, with 40+ brand partnerships managed. It is the curated counterpart to Clipper: fewer, larger creators chosen deliberately, rather than an open pay-per-view marketplace.

What you get out of it

Creators vetted on real audience quality, not follower count
Negotiation handled by people who know the market rates
One accountable team from sourcing through reporting
40+ brand partnerships managed

What's included

Sourcing and vetting

Curated creator lists with audience quality actually checked.

Negotiation

Rates, usage rights, and exclusivity handled.

Campaign management

Briefs, timelines, approvals, and posting.

Reporting

Performance per creator, with honest reads on what to repeat.

How it runs

01
Define
Audience, budget, and what a win looks like.
02
Source
Curated list, vetted and priced.
03
Run
Briefs out, content approved, posts live.
04
Read
Per-creator performance and the rebook list.

Frequently asked

Influencer marketing or clipping, which one?+

Clipping buys reach by the view across hundreds of small accounts; influencer work buys trust and association from specific creators. Most mature campaigns run both.

What size creators do you work with?+

Whatever the goal requires, from niche micro-creators to headline names. Vetting standards stay the same at every size.

Other services

Interactive Web ExperiencesBuildAn interactive web experience is a custom-built site people play with instead of scroll past, a playable instrument, a drop portal, a world you can move through, engineered so that using it produces a screen recording worth posting.AI Automation & Custom BuildsSystemsAI automation replaces the repeated manual steps in a marketing or content operation, sourcing, drafting, tagging, routing, reporting, with systems that run without a person babysitting them.SEO & GEO ConsultingVisibilityGEO, generative engine optimization, is the practice of making a brand the source an AI assistant reaches for when it answers a question, using clear entity definitions, quotable answer blocks, structured data, and corroboration across the wider web.Paid Ads & CreativeDemandPerformance creative is advertising built to be tested, many distinct concepts shipped fast, judged on cost per outcome rather than taste, with the winners scaled and rebuilt before they fatigue.Instagram Growth & ManagementAudienceInstagram growth is a distribution problem before it is a content problem: a repeatable format, posted at volume, engineered so the first two seconds earn the rest of the watch.Design & BrandingIdentityDesign and branding work covering identity systems, album and campaign art direction, and the design language a brand repeats across every surface. Built by the same hands that build the interactive work, so the identity survives contact with real formats.Creative DirectionDirectionCreative direction is deciding what the moment is before deciding what the assets are: the concept a release or campaign hangs on, the visual world around it, and the direction of the photographers, designers, and builders who execute it.Photo & VideoImagePhotography and video work spanning artist and brand shoots, covers, campaign imagery, and short-form video, shot to be used: every frame is composed for the formats it will actually live in, from vertical video to cover art.Music MarketingMusicMusic marketing through Growthr covers the full release cycle: campaign strategy and rollout, tastemaker and influencer seeding at scale, viral content and meme formats, paid amplification, Beatport chart promotion, and the interactive layer. Results across campaigns: 1B+ social views, multiple Beatport #1s, and 100K+ TikTok audio uses.Clipping (Clipper)ClipperClipper is Growthr's clipping marketplace. Brands and labels post a content brief, hundreds of vetted clippers repurpose it into short-form clips across TikTok and Instagram, and clients pay only for verified views, at an estimated $2-3 CPM versus $15-30 for standard paid social.

this service runs through growthr

Influencer Marketing is delivered by Growthr, the agency. Campaign details, case studies, and intake live there.

start on growthr.com ↗or talk to sean directly