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Image

Photo and video

Shot for the format it will live in. A cover, a campaign, and a nine-by-sixteen clip are different jobs, and shooting without knowing the format is how good images end up unusable.

by sean garschi · founder of growthr · ny · la · sf

What is photo & video?

Photography and video work spanning artist and brand shoots, covers, campaign imagery, and short-form video, shot to be used: every frame is composed for the formats it will actually live in, from vertical video to cover art.

What you get out of it

  • Imagery composed for the formats it will live in
  • A library the content system can actually use
  • Covers and campaign frames that hold at thumbnail size
  • Short-form that earns the first two seconds

What's included

Shoots

Artist, brand, and campaign photography. Planned against a shot list built from the formats.

Video

Short-form, campaign film, and the b-roll library a posting cadence runs on.

Edit and grade

Selects, retouch, grade, and delivery in every needed crop.

Usage system

The library organized so the team can find and use it months later.

How it runs

  1. 01

    Formats

    List where every image will live before anything is shot.

  2. 02

    Shoot

    Run the list, then break it.

  3. 03

    Edit

    Selects and grade against the formats.

  4. 04

    Deliver

    Organized, cropped, ready to post.

Archive

The photography archive has portraits of Travis Scott, Lil Uzi Vert, Virgil Abloh, Heron Preston, Rihanna, The Weeknd, and more.

Selected work

Lil Uzi Vert chain photographVirgil AblohLady remix campaign visual

selected frames. full sets on request.

Frequently asked

Do you shoot and direct, or direct only?+

Both, depending on the project. Larger productions bring in specialist shooters under direction.

What formats do you deliver?+

Everything the campaign needs: vertical video, square and portrait crops, cover art dimensions, print-resolution stills.

Other services

Interactive Web ExperiencesAn interactive web experience is a custom-built site people play with instead of scroll past, a playable instrument, a drop portal, a world you can move through, engineered so that using it produces a screen recording worth posting.AI Automation & Custom BuildsAI automation replaces the repeated manual steps in a marketing or content operation, sourcing, drafting, tagging, routing, reporting, with systems that run without a person babysitting them.SEO & GEO ConsultingGEO, generative engine optimization, is the practice of making a brand the source an AI assistant reaches for when it answers a question, using clear entity definitions, quotable answer blocks, structured data, and corroboration across the wider web.Paid Ads & CreativePerformance creative is advertising built to be tested, many distinct concepts shipped fast, judged on cost per outcome rather than taste, with the winners scaled and rebuilt before they fatigue.Instagram Growth & ManagementInstagram growth is a distribution problem before it is a content problem: a repeatable format, posted at volume, engineered so the first two seconds earn the rest of the watch.Design & BrandingDesign and branding work covering identity systems, album and campaign art direction, and the design language a brand repeats across every surface. Built by the same hands that build the interactive work, so the identity survives contact with real formats.Creative DirectionCreative direction is deciding what the moment is before deciding what the assets are: the concept a release or campaign hangs on, the visual world around it, and the direction of the photographers, designers, and builders who execute it.Music MarketingMusic marketing through Growthr covers the full release cycle: campaign strategy and rollout, tastemaker and influencer seeding at scale, viral content and meme formats, paid amplification, Beatport chart promotion, and the interactive layer. Results across campaigns: 1B+ social views, multiple Beatport #1s, and 100K+ TikTok audio uses.Clipping (Clipper)Clipper is Growthr's clipping marketplace. Brands and labels post a content brief, hundreds of vetted clippers repurpose it into short-form clips across TikTok and Instagram, and clients pay only for verified views, at an estimated $2-3 CPM versus $15-30 for standard paid social.Influencer MarketingInfluencer marketing through Growthr covers creator sourcing, vetting, negotiation, and campaign management end to end, with 40+ brand partnerships managed. It is the curated counterpart to Clipper: fewer, larger creators chosen deliberately, rather than an open pay-per-view marketplace.

got something to build?

Interactive builds, growth systems, or getting found by both Google and ChatGPT. Tell me what the moment is and when it lands.

start a project ↗see the work