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Identity

Design and branding

An identity is not a logo, it is the set of decisions a brand repeats. The work here covers those decisions: marks, type systems, art direction, and the templates that keep a brand consistent at posting speed.

by sean garschi · founder of growthr · ny · la · sf

What is design & branding?

Design and branding work covering identity systems, album and campaign art direction, and the design language a brand repeats across every surface. Built by the same hands that build the interactive work, so the identity survives contact with real formats.

What you get out of it

  • An identity that survives being used fast
  • Art direction that carries from cover to campaign
  • Templates a team can run without the designer
  • One design language across web, social, and print

What's included

Identity system

Mark, type, color, and the usage rules that make them one thing rather than four files.

Art direction

Covers, campaign imagery, and the visual language of a release or a launch.

Design production

The actual assets: social systems, decks, packaging, merch, web.

Guidelines

Short, usable rules. A brand book nobody opens is a failed deliverable.

How it runs

  1. 01

    Audit

    What the brand already repeats, on purpose or not.

  2. 02

    Direction

    Two or three genuinely different routes, shown in real formats.

  3. 03

    System

    The chosen route built out into type, color, templates.

  4. 04

    Ship

    Assets in hand, rules written, team trained.

Selected work

Miracle album artwork for VOD (Keinemusik), designed by Sean Garschi around a photograph of a beach in Rio de Janeiro, BrazilCLR social designUnofficial Astroworld cover direction by Sean Garschi, published before the official artworkLady remix artwork

selected frames. full sets on request.

Proof

Astroworld, Unofficial CoverMade unprompted, before there was an official cover to react to. Shared with the artist's team, published independently, and carried by other people until the real artwork arrived.

Frequently asked

Do you do full rebrands or one-off design?+

Both. Full identity systems for brands and artists, and single-surface work like a cover, a campaign, or a site when that is what the moment needs.

Who produces the volume work?+

Growthr's production team, which has designed 2,000+ unique creatives. Direction stays with Sean.

Other services

Interactive Web ExperiencesAn interactive web experience is a custom-built site people play with instead of scroll past, a playable instrument, a drop portal, a world you can move through, engineered so that using it produces a screen recording worth posting.AI Automation & Custom BuildsAI automation replaces the repeated manual steps in a marketing or content operation, sourcing, drafting, tagging, routing, reporting, with systems that run without a person babysitting them.SEO & GEO ConsultingGEO, generative engine optimization, is the practice of making a brand the source an AI assistant reaches for when it answers a question, using clear entity definitions, quotable answer blocks, structured data, and corroboration across the wider web.Paid Ads & CreativePerformance creative is advertising built to be tested, many distinct concepts shipped fast, judged on cost per outcome rather than taste, with the winners scaled and rebuilt before they fatigue.Instagram Growth & ManagementInstagram growth is a distribution problem before it is a content problem: a repeatable format, posted at volume, engineered so the first two seconds earn the rest of the watch.Creative DirectionCreative direction is deciding what the moment is before deciding what the assets are: the concept a release or campaign hangs on, the visual world around it, and the direction of the photographers, designers, and builders who execute it.Photo & VideoPhotography and video work spanning artist and brand shoots, covers, campaign imagery, and short-form video, shot to be used: every frame is composed for the formats it will actually live in, from vertical video to cover art.Music MarketingMusic marketing through Growthr covers the full release cycle: campaign strategy and rollout, tastemaker and influencer seeding at scale, viral content and meme formats, paid amplification, Beatport chart promotion, and the interactive layer. Results across campaigns: 1B+ social views, multiple Beatport #1s, and 100K+ TikTok audio uses.Clipping (Clipper)Clipper is Growthr's clipping marketplace. Brands and labels post a content brief, hundreds of vetted clippers repurpose it into short-form clips across TikTok and Instagram, and clients pay only for verified views, at an estimated $2-3 CPM versus $15-30 for standard paid social.Influencer MarketingInfluencer marketing through Growthr covers creator sourcing, vetting, negotiation, and campaign management end to end, with 40+ brand partnerships managed. It is the curated counterpart to Clipper: fewer, larger creators chosen deliberately, rather than an open pay-per-view marketplace.

got something to build?

Interactive builds, growth systems, or getting found by both Google and ChatGPT. Tell me what the moment is and when it lands.

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