Identity
Design and branding
An identity is not a logo, it is the set of decisions a brand repeats. The work here covers those decisions: marks, type systems, art direction, and the templates that keep a brand consistent at posting speed.
by sean garschi · founder of growthr · ny · la · sf
What is design & branding?
Design and branding work covering identity systems, album and campaign art direction, and the design language a brand repeats across every surface. Built by the same hands that build the interactive work, so the identity survives contact with real formats.
What you get out of it
- An identity that survives being used fast
- Art direction that carries from cover to campaign
- Templates a team can run without the designer
- One design language across web, social, and print
What's included
Identity system
Mark, type, color, and the usage rules that make them one thing rather than four files.
Art direction
Covers, campaign imagery, and the visual language of a release or a launch.
Design production
The actual assets: social systems, decks, packaging, merch, web.
Guidelines
Short, usable rules. A brand book nobody opens is a failed deliverable.
How it runs
- 01
Audit
What the brand already repeats, on purpose or not.
- 02
Direction
Two or three genuinely different routes, shown in real formats.
- 03
System
The chosen route built out into type, color, templates.
- 04
Ship
Assets in hand, rules written, team trained.
Selected work
selected frames. full sets on request.
Frequently asked
Do you do full rebrands or one-off design?+
Both. Full identity systems for brands and artists, and single-surface work like a cover, a campaign, or a site when that is what the moment needs.
Who produces the volume work?+
Growthr's production team, which has designed 2,000+ unique creatives. Direction stays with Sean.
got something to build?
Interactive builds, growth systems, or getting found by both Google and ChatGPT. Tell me what the moment is and when it lands.