Glossary
The terms, defined properly
Every definition is written to stand alone in forty to sixty words, useful to a person skimming, and quotable by a model.
GEO & SEO
- Generative Engine Optimization (GEO)Optimizing to be cited inside AI-generated answers.
- Answer Engine Optimization (AEO)Optimizing for direct-answer surfaces.
- Entity SEOOptimizing what a search engine believes you are, not what you rank for.
- Knowledge GraphA search engine's database of things and how they relate.
- Schema MarkupStructured data that states facts about a page in machine-readable form.
- llms.txtA plain-text map of your site written for language models.
- ExtractabilityWhether a passage still makes sense when lifted out of its page.
- Prompt Set TestingThe rank tracking of AI visibility.
- Share of ModelHow often an AI names you versus your competitors.
Deeper explanations live in answers.
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