Music
Music marketing
A release is a distribution problem with a deadline. Growthr runs the whole cycle, from rollout strategy and seeding to paid amplification and the interactive drop moment, for labels and artists including OVO, Keinemusik, Cloonee, Insomniac Records, and Circoloco Records.
by sean garschi · founder of growthr · ny · la · sf
What is music marketing?
Music marketing through Growthr covers the full release cycle: campaign strategy and rollout, tastemaker and influencer seeding at scale, viral content and meme formats, paid amplification, Beatport chart promotion, and the interactive layer. Results across campaigns: 1B+ social views, multiple Beatport #1s, and 100K+ TikTok audio uses.
What you get out of it
- A rollout that compounds instead of a post that disappears
- Seeding at a scale one manager cannot do by hand
- Formats engineered to be reused, remixed, and clipped
- 1B+ social views and multiple Beatport #1s across campaigns
What's included
Release strategy
Singles, EPs, and albums: sequencing, formats, and the moment each one anchors to.
Seeding and influencers
Tastemaker and creator seeding at scale, vetted and managed.
Viral formats
Meme formats and clip-ready content built around the record.
Paid amplification
Meta, TikTok, YouTube, and Google behind the organic signal.
Charts and playlisting
Beatport chart promotion and playlist strategy.
The interactive layer
Drop pages and playable experiences where the release earns one.
How it runs
- 01
Plan
Rollout map against the release date.
- 02
Seed
Tastemakers and creators first, paid second.
- 03
Amplify
Put spend behind what organically works.
- 04
Convert
Route the attention to owned audience.
Frequently asked
Who has Growthr run music campaigns for?+
OVO, Keinemusik, Cloonee, Insomniac Records, Circoloco Records, Kitsuné Musique, and more, with 1B+ social views across campaigns.
Do you work with independent artists or only labels?+
Both. The system scales down to a single release and up to a label roster.
What results has the music work produced?+
1B+ social views across campaigns, multiple Beatport #1s, and 100K+ TikTok audio uses.
Music Marketing by city
this service runs through growthr
Music Marketing is delivered by Growthr, the agency. Campaign details, case studies, and intake live there.