Music

Music marketing

A release is a distribution problem with a deadline. Growthr runs the whole cycle, from rollout strategy and seeding to paid amplification and the interactive drop moment, for labels and artists including OVO, Keinemusik, Cloonee, Insomniac Records, and Circoloco Records.

by sean garschi · founder of growthr · ny · la · sf

What is music marketing?

Music marketing through Growthr covers the full release cycle: campaign strategy and rollout, tastemaker and influencer seeding at scale, viral content and meme formats, paid amplification, Beatport chart promotion, and the interactive layer. Results across campaigns: 1B+ social views, multiple Beatport #1s, and 100K+ TikTok audio uses.

What you get out of it

A rollout that compounds instead of a post that disappears
Seeding at a scale one manager cannot do by hand
Formats engineered to be reused, remixed, and clipped
1B+ social views and multiple Beatport #1s across campaigns

What's included

Release strategy

Singles, EPs, and albums: sequencing, formats, and the moment each one anchors to.

Seeding and influencers

Tastemaker and creator seeding at scale, vetted and managed.

Viral formats

Meme formats and clip-ready content built around the record.

Paid amplification

Meta, TikTok, YouTube, and Google behind the organic signal.

Charts and playlisting

Beatport chart promotion and playlist strategy.

The interactive layer

Drop pages and playable experiences where the release earns one.

How it runs

01
Plan
Rollout map against the release date.
02
Seed
Tastemakers and creators first, paid second.
03
Amplify
Put spend behind what organically works.
04
Convert
Route the attention to owned audience.

Proof

DJ setsDJ sets · 2024Afro house and melodic house, played out and filmed. Club and hotel rooms across Los Angeles, New York, Mexico City, Miami, and Lisbon, with two sets published in full.

Frequently asked

Who has Growthr run music campaigns for?+

OVO, Keinemusik, Cloonee, Insomniac Records, Circoloco Records, Kitsuné Musique, and more, with 1B+ social views across campaigns.

Do you work with independent artists or only labels?+

Both. The system scales down to a single release and up to a label roster.

What results has the music work produced?+

1B+ social views across campaigns, multiple Beatport #1s, and 100K+ TikTok audio uses.

Music Marketing by city

New York San Francisco Los Angeles Miami Atlanta London Toronto

Other services

Interactive Web ExperiencesBuildAn interactive web experience is a custom-built site people play with instead of scroll past, a playable instrument, a drop portal, a world you can move through, engineered so that using it produces a screen recording worth posting.AI Automation & Custom BuildsSystemsAI automation replaces the repeated manual steps in a marketing or content operation, sourcing, drafting, tagging, routing, reporting, with systems that run without a person babysitting them.SEO & GEO ConsultingVisibilityGEO, generative engine optimization, is the practice of making a brand the source an AI assistant reaches for when it answers a question, using clear entity definitions, quotable answer blocks, structured data, and corroboration across the wider web.Paid Ads & CreativeDemandPerformance creative is advertising built to be tested, many distinct concepts shipped fast, judged on cost per outcome rather than taste, with the winners scaled and rebuilt before they fatigue.Instagram Growth & ManagementAudienceInstagram growth is a distribution problem before it is a content problem: a repeatable format, posted at volume, engineered so the first two seconds earn the rest of the watch.Design & BrandingIdentityDesign and branding work covering identity systems, album and campaign art direction, and the design language a brand repeats across every surface. Built by the same hands that build the interactive work, so the identity survives contact with real formats.Creative DirectionDirectionCreative direction is deciding what the moment is before deciding what the assets are: the concept a release or campaign hangs on, the visual world around it, and the direction of the photographers, designers, and builders who execute it.Photo & VideoImagePhotography and video work spanning artist and brand shoots, covers, campaign imagery, and short-form video, shot to be used: every frame is composed for the formats it will actually live in, from vertical video to cover art.Clipping (Clipper)ClipperClipper is Growthr's clipping marketplace. Brands and labels post a content brief, hundreds of vetted clippers repurpose it into short-form clips across TikTok and Instagram, and clients pay only for verified views, at an estimated $2-3 CPM versus $15-30 for standard paid social.Influencer MarketingCreatorsInfluencer marketing through Growthr covers creator sourcing, vetting, negotiation, and campaign management end to end, with 40+ brand partnerships managed. It is the curated counterpart to Clipper: fewer, larger creators chosen deliberately, rather than an open pay-per-view marketplace.

this service runs through growthr

Music Marketing is delivered by Growthr, the agency. Campaign details, case studies, and intake live there.

start on growthr.com ↗or talk to sean directly