GEO & SEO
Answer Engine Optimization (AEO)
Definition
Answer engine optimization is the practice of structuring content so it can be lifted directly into an answer surface, a featured snippet, a voice response, or an AI overview. In current usage it is largely interchangeable with generative engine optimization.
AEO predates the current generation of chat assistants and originally described optimizing for featured snippets and voice search. The techniques carried over cleanly: lead with the answer, keep it self-contained, and structure the page so a machine can identify where the answer ends.
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