Interactive build · 2024
On Sight
A build with no landing state, no explainer, no cookie banner between you and the thing. It starts before you are ready, on purpose.
What is On Sight?
On Sight is an interactive release experience built to match the record it came from, immediate, abrasive, and over before you have decided whether you like it, which is precisely why people film it.
- Client
- Kanye West (Ye)
- Year
- 2024
- Role
- Concept, Interaction design, Engineering
- Stack
- WebGL, Web Audio API, TypeScript
The brief
Match the energy of the source material rather than describing it. The record does not ease you in, so the site should not either.
Decisions
No loading screen with a percentage. Critical assets are small enough to arrive before the first frame, and everything else streams in behind the experience.
One input. The more controls an experience offers, the more it reads as software. One input reads as an instrument.
Sound on by default, with an obvious escape. Muted-by-default is the correct default for the web and the wrong default for a music experience someone tapped deliberately.
Services used
More work
got something to build?
Interactive builds, growth systems, or getting found by both Google and ChatGPT. Tell me what the moment is and when it lands.