How do you get your brand mentioned by ChatGPT?

The sequence that works

Start by asking the assistants themselves. Write down the twenty questions a real buyer would type, run them, and record the answer verbatim. That transcript is your baseline and, usually, an uncomfortable read.

• Baseline: run a fixed prompt set across ChatGPT, Perplexity, Claude, and Google AI Overviews. Record who gets named and how.
• Fix the entity: one description, one location, one service list, identical on your site, your profiles, and every directory you appear in.
• Publish answer pages: one question per URL, answer in the first forty words, no preamble.
• Mark it up: Organization, Person, Service, and FAQPage schema wired into one connected graph rather than scattered blocks.
• Get corroborated: profiles, directories, podcasts, interviews, and mentions on sites models already trust.
• Re-run the prompt set monthly on the same questions and track the delta.

Why most attempts fail

The usual failure is writing for a human reader who has already landed on the page. That reader has context. A model quoting you has none, so a paragraph beginning with 'we believe the answer is simple' contains nothing liftable.

The second failure is describing yourself differently in every location. Three descriptions means no description, and a model resolves that ambiguity by naming someone unambiguous instead.